diff --git a/lib/cli.js b/lib/cli.js
index e4ee9b21..3ed125f4 100644
--- a/lib/cli.js
+++ b/lib/cli.js
@@ -64,6 +64,10 @@ program
     , 'screen WebSocket URL pattern'
     , String
     , 'ws://${publicIp}:${publicPort}')
+  .option('--connect-url-pattern <pattern>'
+    , 'adb connect URL pattern'
+    , String
+    , '${publicIp}:${publicPort}')
   .action(function() {
     var serials = cliutil.allUnknownArgs(arguments)
       , options = cliutil.lastArg(arguments)
@@ -101,6 +105,7 @@ program
         , '--adb-host', options.adbHost
         , '--adb-port', options.adbPort
         , '--screen-ws-url-pattern', options.screenWsUrlPattern
+        , '--connect-url-pattern', options.connectUrlPattern
         , '--heartbeat-interval', options.heartbeatInterval
         ])
       }
@@ -131,6 +136,10 @@ program
   .option('--connect-port <port>'
     , 'port allocated to adb connect'
     , Number)
+  .option('--connect-url-pattern <pattern>'
+    , 'adb connect URL pattern'
+    , String
+    , '${publicIp}:${publicPort}')
   .option('--public-ip <ip>'
     , 'public ip for global access'
     , String
@@ -192,6 +201,7 @@ program
     , adbPort: options.adbPort
     , screenWsUrlPattern: options.screenWsUrlPattern
     , screenPort: options.screenPort
+    , connectUrlPattern: options.connectUrlPattern
     , connectPort: options.connectPort
     , heartbeatInterval: options.heartbeatInterval
     })
diff --git a/lib/units/device/plugins/connect.js b/lib/units/device/plugins/connect.js
index 0142ccf6..7dd06965 100644
--- a/lib/units/device/plugins/connect.js
+++ b/lib/units/device/plugins/connect.js
@@ -15,13 +15,14 @@ module.exports = syrup.serial()
   .dependency(require('../support/push'))
   .dependency(require('./group'))
   .dependency(require('./solo'))
-  .define(function(options, adb, router, push, group, solo) {
+  .dependency(require('./util/urlformat'))
+  .define(function(options, adb, router, push, group, solo, urlformat) {
     var log = logger.createLogger('device:plugins:connect')
       , plugin = Object.create(null)
       , activeServer = null
 
     plugin.port = options.connectPort
-    plugin.url = util.format('%s:%s', options.publicIp, plugin.port)
+    plugin.url = urlformat(options.connectUrlPattern, plugin.port)
 
     plugin.start = function() {
       return new Promise(function(resolve, reject) {
diff --git a/lib/units/device/plugins/util/urlformat.js b/lib/units/device/plugins/util/urlformat.js
new file mode 100644
index 00000000..bd23ea75
--- /dev/null
+++ b/lib/units/device/plugins/util/urlformat.js
@@ -0,0 +1,33 @@
+var syrup = require('stf-syrup')
+var _ = require('lodash')
+var tr = require('transliteration')
+
+module.exports = syrup.serial()
+  .dependency(require('../identity'))
+  .dependency(require('../data'))
+  .define(function(options, identity, data) {
+    function createSlug() {
+      var model = identity.model
+        , name = data ? data.name.id : ''
+
+      return (name === '' || model.toLowerCase() === name.toLowerCase())
+        ? tr.slugify(model)
+        : tr.slugify(name + ' ' + model)
+    }
+
+    var defaults = {
+      publicIp: options.publicIp
+    , serial: options.serial
+    , model: identity.model
+    , name: data ? data.name.id : ''
+    , slug: createSlug()
+    }
+
+    return function(template, port) {
+      return _.template(template, {
+          imports: {
+            slugify: tr.slugify
+          }
+        })(_.defaults({publicPort: port}, defaults))
+    }
+  })
diff --git a/package.json b/package.json
index 36e2a588..6e6063b7 100644
--- a/package.json
+++ b/package.json
@@ -73,6 +73,7 @@
     "stf-syrup": "^1.0.0",
     "stf-wiki": "^1.0.0",
     "temp": "^0.8.1",
+    "transliteration": "^0.1.1",
     "ws": "^0.7.2",
     "zmq": "^2.12.0"
   },